Malorie Urbanovitch Women's Ready-to-Wear is a high-end contemporary Women's line now in its 7th Season. With a focus on natural and innovative fabrics, quality construction and classic shapes with contemporary twists, Malorie Urbanovitch has quickly caught the eye of Canada’s Fashion elite.
Malorie started out early in the fashion industry, working as a stylist on test shoot for Mode Models in Edmonton at 17. At the time there wasn’t a lot of support in terms of being able to pull clothes from retailers, so she supplemented shoots with pieces she made herself. She found that she loved working with the fabric so switched her focus from styling to design after she’d created a few of her own pieces.
Throughout university and starting in 2010, she made collections (and a name for herself locally) at Western Canada Fashion Week.
After showing her Spring/ Summer 2013 collection at the Mercedes-Benz Startup competition in 2012, Malorie Urbanovitch Women’s Ready-to-wear was named World Mastercard Fashion Week’s “Top Newcomer” by The Globe and Mail. Malorie was later named one of the Edmonton Journal’s “Top Ten Edmontonians to watch” and has since been featured in Fashion Magazine, British Vogue, Clin D’Oeil and Models.com.
In early 2013 Malorie Urbanovitch expanded her production to Italy, manufacturing cozy knitwear in unexpected colors and shapes and has recently launched a line of fine Italian handmade leather Handbags. Canada and the world can expect great things from this still evolving line of women’s clothing.